Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.

SEO, or Search Engine Optimization is everything done, on-site and off-site, to ensure your website gets found on the Internet and to make sure that the incoming traffic converts to sales & business.

Yes, yes and yes again! Approximately 60% of traffic on search engines is from mobile devices like phone and tablets. If your website is not mobile friendly, you are turning away many potential customers. The experts at Infinity Digital can create a brand new website that is mobile friendly or convert them into customers.

A lead magnet is a free offer you make in exchange for an email address (and possibly additional information). The purpose is to inspire prospects to join your email list by offering something of value. Examples include an ebook, guide, report, assessment, cheat sheet, tool, template, webinar, course, or a coupon.It is also called cost of acquisition (C of A)

The reason marketers love video so much is online consumers love it. More than a billion hours of video are consumed on YouTube each day. Video is a flexible and engaging content format. It’s easy to share across multiple platforms. Smartphones and digital editing have made it far easier to create video, so the potential for a high ROI is great.

Email, social media, search and other elements of your digital marketing mix will depend on delivering useful content. Though video outlets, podcasts, and media galleries present other options, a blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control.

A call to action (CTA) is a prompt that instructs the viewer to take a specific action. A call to action is typically written as a command, such as “Buy Now.” In digital marketing a CTA generally takes the form of a button or link.

A marketing funnel is a model that represents the stages of a buyer’s journey from the first interaction with your brand to a purchase. The funnel metaphor is relevant because it narrows as it progresses, that is the probability of sales decreases at each phase of the funnel.