Technology is about innovation: doing things different to serve customers better. Innovation breaks old business and creates new opportunities.
How can we take advantage of the opportunities that technology brings ?
See the nuggets below for a guide.
Do your Research
The first thing is to fully identify your niche and the details on how tasks are done manually or would be manually done without technology so as to fully quantify the impact of technology in that market.
Afterwards, you will want to find / identify the best technology that is used at different stages in that niche and maximise the use of that technology in your business. You will definitely drive sales with this strategy.
Review Your Website
The next thing is to do what we all know about, but which very few businesses do well. Companies can grow 10-30% in a year or two with careful attention to their website.
For a start, take a good hard look at your website and get others to give their views. Websites can turn from world-class to obsolete in 3-4 years in some rapidly changing industries. When was your website last completely rebuilt?
We advised the three under-listed clients to consider redesigning their sites and they heeded. They are glad they did because it had a decent impact on sales. See what their sites look like now
Is your business mobile friendly?
Can it adapt seamlessly with all hand held devices ?
Remember that mobile devices -smart phones & tablets are selling fast and a rapidly growing number of your customers may already be using them to seek for products and services. Its very important that your site is clear and not distorted. The site layout, appearance and navigations must be seamless to your visitors.You may consider building a mobile application if your site is highly functional and self serviced.
Google Visibility -SEO
SEO refers to Search Engine Optimisation.
Can people find your site easily when searching on Google? Does your website appear at the top of the search listings for important words that customers may enter when thinking about your kind of products and services? Does it explain clearly enough what you do? Is it easy to contact you by email, SMS and phone from information on the website? Are the product descriptions attractive and up to date with great photos? Are you selling your products and services online? Is the buying system easy and fast to use?
You need to put seo into consideration especially in this google age.
Google Visibility – GMB [You need to Read This]
GMB refers to Google My Business (Not General Muhammadu Buhari. PLEASE!)
Google maps and other location-based services are also growing in importance. Is your company registered with Google Maps and other services?
- Do you know that with google my business you shouldn’t be losing customers to competitors that are not in the same location with you. But you definitely will if your site is not optimised for google my business
- Google is a universal, impartial friend, its got a piece of cake for everybody -both big and small provided you offer value and you are properly listed.
- Google is that pivotal sales partner that can upgrade that small business to more profitting. Let’s talk more about this, how about a free consultation on GMB here.
Consider an Email Newsletter
Regularly publishing an email newsletter is one of the best ways to connect with and build your audience. Focus on understanding what your audience is interested in learning about, and create content that delivers value without the hard sell.
Will you like to attend a business class on digital marketing? Its a 1 day business class in the sense that it is not theoretical and much time (or days) are not taken, it strictly focuses on praticals. It pratically shows you how you can find your customers online
WE ARE TECHNOLOGY PARTNERS
WE FIND YOUR CUSTOMERS ONLINE
BE A PARTNER
Every business person knows the importance of technology these days and they are all willing to patronize technology services. You probably know a handful of business people that need any of the services we offer. Every business around you certainly need at least one of the services we offer & that is the opportunity for you. Simply point us to their direction and earn as much as six figures. See further information here.